Meta SEO refers to the practice of optimizing meta tags on a website to improve its search engine visibility. These meta tags, such as meta titles, meta descriptions, and meta keywords, provide information about the content of a web page to search engines. By strategically including relevant keywords and creating compelling meta descriptions, meta SEO can help improve the website’s rankings in search engine results pages (SERPs) and encourage more organic traffic to the site. It’s an important aspect of on-page SEO that can contribute to a website’s overall search engine optimization strategy.